Introduction

Model

Timeline

Methodology

Mindset

Pre-work

• Do It

Step 1: Idea

Idea Generation

Idea Evaluation

Step 1: Wrap-up

• Do It

Step 2: Customer

Early Adopters

Customer Persona

Finding Customers

Step 2: Wrap-up

• Do It

Step 3: Interviews

Interview Structure

Survey Guide

Interview Analysis

Pitch Test

Step 3: Wrap-up

• Do It

Step 4: Industry

Competitive Analysis

The Expert Interview

Step 4: Wrap-up

• Do It

1st Checkpoint

Getting Unstuck

• Do It

Step 5: Pilot Test

Extra Material: Building Lean

Value Proposition

Concierge

Alpha Community

More Pilot Tests

Getting Them to Pay

Step 5: Wrap Up

• Do It:

Step 6: Broader Interest

Ads Test

Landing Page

Market Size

Step 6: Wrap Up

• Do It

👉🏾 Go to Introduction