🎱Key Questions:

• Who is affected by the problem?
• Who is most likely to want to use and pay for my solution?
• What are the assumptions that I'm making about my customers?
• How do I find them?

<aside> ⌛ Suggested Time: Total Hours: 12-16 hours Full Time Founders: 2 days Part Time Founders: 1-2 weeks

</aside>

💁🏻Why Do This Now? ****

There are probably many different kinds of people who experience the problem you have identified. So, where to start? We're looking for a particular subset of people called the early adopters, who, based on several criteria outlined in the next section, Early Adopters, are most likely to buy and use the initial version of your solution.

Remember, the key to customer discovery is to learn from your customers continuously. In this section, you'll take the idea that you had from Idea Generation and identify your potential early adopters. This way, you can spend your valuable time talking to and learning about an audience that is most likely to buy your solution. In doing this, we can develop a solution specific to their needs and behaviors and avoid building a product that no one wants.

👯 Goals:

• Identify customer segments who will most likely use and pay for the offering (early adopters)
• Create customer personas to be able to identify these customers in real life so that you can interview and learn more about them
• Identify assumptions about your customers to avoid biases that will impact the viability of your business
• Create a list of customers with contact information and a list of channels to find more customers.

📄 Lessons & ✅ Activities

Step 2: Customer

Early Adopters

Customer Persona

Assumptions

Finding Customers

Step 2: Wrap-up

• Do It

👉🏾 Go to Early Adopters