Simple Website

A landing page usually refers to the page a visitor sees first when they are coming from somewhere, for example, if they click on an ad. In this case, we're using a landing page, interchangeable with your home page, and the first version of your website.

We will go over all of the critical components of your landing page. Over time you might expand this page to have more information or add other pages, but remember that the first version should be simple. For examples of useful landing pages across industries and sectors, check out this guide from Hubspot link.

Why Create a Landing Page:

• Get contact information from interested customers. Capturing contact information today allows us to market to these people in the future.
• Gauge the degree of the pain point - is it severe or frequent enough for them to sign up?
• Measure the appeal of our solution - is it appealing enough for them to sign up?
• Warm them up or make them familiar with the product we're trying to sell before sending them deeper into the sales funnel.
• Having a landing page will make you seem more official.
• It also serves the purpose of efficiently collecting money online, rather than having a more fragmented payment collection process through PayPal.

Components of a Landing Page

1. Headline

The headline is the first thing a visitor sees. It's important to grab them so they'll want to continue reading. Knowing who your customers are and speaking to them directly is critical. Be sure your ad and headline messaging are aligned. A good headline should:

• Address the customer's pain
• Be brief
• Focus on the unique part of your value proposition