🎱Key Questions:

• Who are my competitors?
• How am I different?
• Who can I talk to gain insight into the industry?

<aside> ⌛ Suggested Time: Total Hours: 12 hours Full Time Founders: 2 days Part Time Founders: 1 to 2 weeks

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💁🏼Why Do This Now?

A good founder should understand the industry that they're operating in and who else is in it! Knowing the landscape and your competitors are essential for several reasons, including identifying niche customer segments, evaluating the market opportunity, and designing for differentiation. Moreover, understanding your industry will help you to find individuals with valuable and relevant insight and expertise. Talking to them will accelerate your rate of learning and help you to avoid time-consuming mistakes.

👯 Goals:

• Identify direct and indirect competitors
• Begin to assess the level of market saturation, niche market opportunities, and what it will take to capture market share
• Identify types of industry experts that can be helpful to your founder journey
• Compile a list of contacts and schedule and prepare for meetings with experts

📄 Lessons & ✅ Activities

Step 4: Industry

Competitive Analysis

The Expert Interview

Step 4: Wrap-up

• Do It

👉🏾 Go to Competitive Analysis