🎱Key Questions:

• Are there enough people interested in my solution?
• How many people are enough? Who are my customers and how much are they willing to pay?
• What marketing language is most effective in generating interest in my solution?

<aside> ⌛ Suggested Time: Total Hours: 40-60 hours Full Time Founders: 1-3 week Part Time Founders: 2-5 weeks

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Why Do This Now? ****

In the last section, some of our Pilot Tests - especially ones on public forums, including posting events to Eventbrite, Alpha Community Facebook groups, or Blog Posts on Medium - helped us to start to gauge broader market interest. To clarify, when we say "broader interest," we mean interest coming from customers outside of our first and second personal networks. In this Step, we're going to continue to gauge broader level interest by doing ads and putting up a website. We'll also do secondary research on the size and value of the market. Together these techniques will help us to determine business viability; Will I be able to sell enough of this product to be able to make a sustainable business from doing so?

👯 Goals:

• Evaluate whether there is significant enough interest in your solution
• Better determine who is interested in your solution by continuing to hone in on your early adopter, specifically what they want and how much they're willing to pay (initial test on pricing)
• Capture information from future customers through your landing page
• Test your marketing language to determine which messaging around the problem, solution, and customer generates the most interest

📄 Lessons & ✅ Activities

Step 6: Broader Interest

Ads Test

Landing Page

Market Size

Step 6: Wrap Up

• Do It

👉🏾 Go to Ads Test