Nice work! Whether you've realized it or not, you've already started working on your solution, starting with your pilot tests. In the next step, we will work on our Alpha, a rather unrefined early product we'll launch to a small closed group of users. We'll use all our learnings from ad testing, creating a landing page, and evaluating market type to build something that solves our customer's problem with a bit of scale. But first, let's check in and ensure we're on the right path. The 2nd Checkpoint is straight ahead!