Nice work! You now have a better understanding of your financial drivers, how to make money from your product, and options for funding your company as you build. The next step is to test whether your business model works. So how do we test it? We go to the market! That's right; it's time to build our sales funnel, convert customers, and achieve competitive advantage. We'll use specific metrics to measure our growth performance and ensure that we continue building what the customer needs and wants.